• Mayfair 101

Public Democracy Secures $10m from Mayfair 101

Updated: Nov 28, 2019


Mayfair 101 managing director James Mawhinney speaks to Investors about the international boutique investment company's recent big data play, in the form of a strategic $10 million investment into US tech company Public Democracy.


“Public Democracy approached us for some funding to help them develop an application that would facilitate, effectively, real-life data collection and interaction, and obviously feed that into not just a start-up database, but actually an existing enormous database full of very high quality content.


It has 114 million US citizens on there including close to 15 years’ worth of behavioural and attitudinal data, longitudinal data relating to those individuals, including their thoughts and reactions to content that’s been distributed to them over the last 14 years or so. So it’s super high-quality opt in database,” Mawhinney explains.


Public Democracy is already undertaking trials to help one of the largest sporting organisations in the world convert their billion social media fans into commercial users, with a formal engagement expected to be announced soon.


Beyond deals such as these which monetise data in relatively traditional ways, Mayfair 101 sees an opportunity to incorporate big data in the digital currency space. Mawhinney says, “data is the new gold. We see that there’s potentially a way that we could actually underpin a new monetary system, and almost create a global or a universal unified, people-run monetary system, almost like a reserve bank, to issue digital currency that would be underpinned by data. That’s really where we see a massive opportunity, and are very pleased to have made this investment and be working with everyone from public democracy.”


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This website is published by Online Investments Pty Ltd (t/a ‘Mayfair 101’) (ABN 981 34 785 890, AFSL Auth. Rep. No. 001 274 568 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)). It is provided by way of general information only, is subject to change, and may not be relied upon by any person. Mayfair 101 is an Australia-based provider of investment and corporate advisory services, including funds management, asset management, capital raising, corporate advisory, mergers and acquisitions advisory, and direct investment, either directly or through members of its corporate group. Mayfair 101’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general (not personal) financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair 101 and the members of its corporate group may have a beneficial interest in the financial services and products of that group. Mayfair 101 provides advice in relation to financial products of its corporate group only, and terms, conditions and risks apply in respect of such financial products. Such financial products are not a comprehensive range of all possible investment products, are not bank deposits and (like most investments) may be subject to greater risk of capital loss and negative returns than traditional investment products. Prospective investors are strongly encouraged to seek independent professional legal, financial, accounting, taxation and valuation advice before deciding whether they consider any financial products to be suitable for them, and to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. The financial products offered by Mayfair 101 and its corporate group are available to wholesale clients resident in Australia only. Mayfair 101 does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia. Mayfair 101 and the members of its corporate group are not deposit-taking institutions in Australia or elsewhere and are not authorised to conduct banking activities under the Banking Act 1959 (Cth).

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