Public Democracy Secures $10m from Mayfair 101
Send us a message

Connect with us

  • LinkedIn - White Circle
  • YouTube - White Circle
Subscribe to our newsletter

Disclaimer

Online Investments Pty Ltd t/a Mayfair 101 (ABN 981 34 785 890) provides investment and corporate advisory services including funds management, asset management, capital raising, corporate advisory, M&A (merger & acquisition) advisory, and direct investment either directly or via its wholly owned subsidiaries.

 

Mayfair 101 is a Corporate Authorised Representative (CAR # 001274568) of Quattro Capital Group Pty Ltd (AFSL # 334653). Mayfair 101's authority under its Corporate Authorised Representative Agreement with Quattro Capital Group Pty Ltd is limited to the provision of financial services to Wholesale clients only pursuant to the Corporations Act (Cth), including advice relating to deposit products, foreign exchange contracts, derivatives, interests in management investment schemes, and securities.  Mayfair 101 and its wholly owned subsidiaries are not deposit-taking institutions in Australia or the United Kingdom and are not authorised to conduct retail banking activities as specified in the Banking Act 1959 (Cth). 

© 2020 Mayfair 101. All rights reserved.

Search
  • Mayfair 101

Public Democracy Secures $10m from Mayfair 101

Updated: Nov 28, 2019


Mayfair 101 managing director James Mawhinney speaks to Investors about the international boutique investment company's recent big data play, in the form of a strategic $10 million investment into US tech company Public Democracy.


“Public Democracy approached us for some funding to help them develop an application that would facilitate, effectively, real-life data collection and interaction, and obviously feed that into not just a start-up database, but actually an existing enormous database full of very high quality content.


It has 114 million US citizens on there including close to 15 years’ worth of behavioural and attitudinal data, longitudinal data relating to those individuals, including their thoughts and reactions to content that’s been distributed to them over the last 14 years or so. So it’s super high-quality opt in database,” Mawhinney explains.


Public Democracy is already undertaking trials to help one of the largest sporting organisations in the world convert their billion social media fans into commercial users, with a formal engagement expected to be announced soon.


Beyond deals such as these which monetise data in relatively traditional ways, Mayfair 101 sees an opportunity to incorporate big data in the digital currency space. Mawhinney says, “data is the new gold. We see that there’s potentially a way that we could actually underpin a new monetary system, and almost create a global or a universal unified, people-run monetary system, almost like a reserve bank, to issue digital currency that would be underpinned by data. That’s really where we see a massive opportunity, and are very pleased to have made this investment and be working with everyone from public democracy.”