Mayfair Platinum launch expands opportunities for Australian investors seeking income
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Online Investments Pty Ltd t/a Mayfair 101 (ABN 981 34 785 890) provides investment and corporate advisory services including funds management, asset management, capital raising, corporate advisory, M&A (merger & acquisition) advisory, and direct investment either directly or via its wholly owned subsidiaries.


Mayfair 101 is a Corporate Authorised Representative (CAR # 001274568) of Quattro Capital Group Pty Ltd (AFSL # 334653). Mayfair 101's authority under its Corporate Authorised Representative Agreement with Quattro Capital Group Pty Ltd is limited to the provision of financial services to Wholesale clients only pursuant to the Corporations Act (Cth), including advice relating to deposit products, foreign exchange contracts, derivatives, interests in management investment schemes, and securities.  Mayfair 101 and its wholly owned subsidiaries are not deposit-taking institutions in Australia or the United Kingdom and are not authorised to conduct retail banking activities as specified in the Banking Act 1959 (Cth). 

© 2020 Mayfair 101. All rights reserved.

  • Mayfair 101

Mayfair Platinum launch expands opportunities for Australian investors seeking income

Updated: Nov 15, 2019

  • The launch of the new customer-focused brand – Mayfair Platinum – provides qualified investors in Australia the opportunity to gain exposure to Mayfair 101's diversified international investment portfolio

  • Mayfair Platinum will provide exclusive access to investment opportunities typically only accessed by family offices, investment banks, stockbrokers and ultra-wealthy investors

  • The launch of Mayfair Platinum builds on the success and rapid growth of Mayfair 101 subsidiaries in Australia, including IPO Wealth.

For the first time in its ten-year history, Mayfair 101 is opening up opportunities for wholesale investors to access additional investment opportunities across a diversified portfolio of assets through its new brand Mayfair Platinum.

Mayfair 101 concentrates its investments in sectors that are traditionally out of reach to the average investor, including business credit, financial services and emerging markets.

Mayfair 101 Managing Director, James Mawhinney

“Mayfair Platinum will provide an unparalleled investment experience for our customers, opening up a world typically dominated by family offices, investment banks, stockbrokers or the ultra-wealthy,” said James Mawhinney, Mayfair 101 founder and Managing Director.

“Given the low interest environment in Australia, investors are struggling to generate a return on idle cash. The scope of Mayfair Platinum in essence will open up a suite of investment options with a strong focus on income-generating products.”

The expansion of the Mayfair 101 group suite comes off the back of sustained growth of IPO Wealth, which celebrated its second anniversary in March 2019 and has raised over $115m to date.

Continued low investment rates and consequential low investment returns are driving demand for non-bank alternatives that provide more attractive returns.

“Mayfair Platinum builds on the strong customer satisfaction rating of IPO Wealth, which is a testament to our team’s focus on customer service. We provide dedicated client relationship managers and simple no-nonsense product information to help investors make an educated decision.”

Mayfair 101 is a strategic partner to forward-thinking, impactful businesses worldwide, across both established and fast-developing economies. “Mayfair Platinum customers will have the opportunity to gain exposure to investment opportunities in which Mayfair 101 already has significant skin in the game. This means that they can be assured that their investment is professionally managed by our international team; generating solid, sustainable returns is a priority for us as much as our investors,” said Mr Mawhinney.