• Mayfair 101

Mayfair 101 completes USD1M investment in live streaming platform SportsFix

Updated: Nov 29, 2019

Boutique international investment group Mayfair 101, has announced today that they have completed a strategic investment in SportsFix, a live streaming sports platform for the ASEAN region.

Headquartered in Kuala Lumpur, Malaysia, SportsFix delivers the best local, regional and international live sports content to mobile devices via SportsFix.tv to a broad range of sports fans across ASEAN. It launched its platform in Malaysia in August last year and is on track to become the market leader in live sports streaming in South-East Asia.

The USD1,000,000 deal closes SportsFix’s initial round of funding, with the platform announcing it will be rolling out its services in Indonesia, Thailand and other ASEAN markets in the coming months. Mayfair 101’s Managing Director James Mawhinney said the group were impressed by SportsFix’s business model for strategic expansion, particularly given the platform’s significant opportunity for capturing market share in Asia Pacific.

“We are delighted to partner with SportsFix as it focuses on establishing original content and launching its suite of native mobile apps this year. The platform was a natural choice for us given the ASEAN region has one of the highest uptake rates of mobile data consumption and a rising interest in local and international sports,” Mr Mawhinney said.

The over-the-top (OTT) streaming market in Asia Pacific has soared in recent years with the substantial uptick in mobile content consumption and growth in video-on-demand services.

Mr Mawhinney said Mayfair 101 were buoyed by SportsFix’s long term plans to start producing its own original content across the region, beginning with the inaugural Boost SportsFix Super Cup this month, along with its potential for undertaking a ICO to substantially increase its array of media content and expand its user base.

“Mayfair 101 has a proud history of working with differentiated founder-owned companies that have strong underlying fundamentals and vast potential for scale, and we are confident it is only a matter of time before SportsFix establishes its brand to become a household name in the region,” Mr Mawhinney said.

Commenting on the announcement, SportsFix Executive Chairman Marcus Luer said the agreement secured the final part of its seed round and further fuel to fulfil its growth ambitions. 

“We are pleased to welcome Mayfair 101 to the SportsFix family.  We are always looking for like-minded investors who share our passion and vision and we found exactly this with Mayfair 101,” Mr Luer said. “Their team not only bring additional funding to SportsFix but considerable expertise and relationships that we are already starting to leverage with SportsFix’s growth plans.”

SportsFix has already launched in Malaysia with both Digi and CELCOM Axiata, two of the leading mobile operators in the country, streaming live games and video on demand of the Chinese Super League, K League Classic, LIGA 1 Indonesia, Thai Premier League, Philippine Basketball League, Bangladesh Cricket and a host of exciting MMA Leagues from across the world.

In November, SportsFix acquired rights in Malaysia to stream the Italian Serie A, one of Europe’s top football leagues. In the same month, SportsFix partnered with Football Tribe, one of the leading football websites in the region, aimed at catering to the growing demand for localised content.

Mr Luer said the company’s vision was to become the go-to place for sports fans in the ASEAN region and backing from Mayfair 101 placed continuous trust in the team’s expansion plans as it looks to roll out to additional markets. 

“We are looking to revolutionize the way in which sports is consumed,” Mr Luer said.

“We currently have rights to broadcast major sports Leagues in Southeast Asia and our SportsFix platforms are fully integrated with regional telecommunication service providers in each market, helping us ensure that our content is delivered seamlessly and on-demand to the millions of mobile devices across the region.”

About Mayfair 101

Boutique international investment group Mayfair 101 builds and maintains win-win relationships for investors and clients by helping them achieve their financial goals. Mayfair 101 works with companies by selectively providing access to growth capital and expertise to develop and scale socially responsible companies.

About SportsFix

SportsFix is ASEAN’s first and only over-the-top streaming platform that delivers live and video on demand premium sports content. With a focus on access and affordability, SportsFix streams real time, full-recorded games as well as highlights and short clips in high quality to millions of mobile and digital devices across the region. Currently available via mobile web, SportsFix will be launching native mobile apps early 2018, adding fan-engaging features subsequently. 

Media contacts

Shenton Leon Gomez 


+6012-2358031 shenton.gomez@sportsfix.tv

Daniel Paperny

Media & Capital Partners, on behalf of Mayfair 101

+61 433 339 454 daniel.paperny@mcpartners.com.au

Send us a message
Subscribe to our newsletter

Connect with us

  • LinkedIn - White Circle
  • YouTube - White Circle


This website is published by Online Investments Pty Ltd (t/a ‘Mayfair 101’) (ABN 981 34 785 890, AFSL Auth. Rep. No. 001 274 568 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)). It is provided by way of general information only, is subject to change, and may not be relied upon by any person. Mayfair 101 is an Australia-based provider of investment and corporate advisory services, including funds management, asset management, capital raising, corporate advisory, mergers and acquisitions advisory, and direct investment, either directly or through members of its corporate group. Mayfair 101’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general (not personal) financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair 101 and the members of its corporate group may have a beneficial interest in the financial services and products of that group. Mayfair 101 provides advice in relation to financial products of its corporate group only, and terms, conditions and risks apply in respect of such financial products. Such financial products are not a comprehensive range of all possible investment products, are not bank deposits and (like most investments) may be subject to greater risk of capital loss and negative returns than traditional investment products. Prospective investors are strongly encouraged to seek independent professional legal, financial, accounting, taxation and valuation advice before deciding whether they consider any financial products to be suitable for them, and to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. The financial products offered by Mayfair 101 and its corporate group are available to wholesale clients resident in Australia only. Mayfair 101 does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia. Mayfair 101 and the members of its corporate group are not deposit-taking institutions in Australia or elsewhere and are not authorised to conduct banking activities under the Banking Act 1959 (Cth).

© 2020 Mayfair 101. All rights reserved.