Insights Into the Investment Strategy of the Mayfair 101 Group
  • Mayfair 101

Insights Into the Investment Strategy of the Mayfair 101 Group

Updated: Apr 8



Source: Proactive Investors, 31 January 2020


Mayfair 101 emphasises its focus on “activating opportunities that matter”. It is something the average investment company sometimes overlooks in their hunt for yield or capital growth, or to drive share price.


Instead, the family-owned group identifies, activates and nurtures opportunities that generate value by bringing the Mayfair 101 brand and its considerable resources including finance and manpower, to opportunities that can have a positive social impact and improve the lives of those their investment touches.



Diversification as a security measure


Like other investment conglomerates such as Berkshire Hathaway and Virgin Group, Mayfair 101 Group has a heavily diversified portfolio of assets across a range of sectors and geographies including companies it holds majority and minority interests in.


Similar to its well-known counterparts, Mayfair 101 evidently considers that diversification is a crucial component required for weathering economic or political uncertainty.


This diversification isn’t just important for investors in Mayfair Platinum but is of paramount importance to the group itself which has considerable skin in the game with its investment strategy and therefore wants to ensure all funds are collectively deployed in a responsible, considered and well-managed way.



Where Mayfair 101 invests


Mayfair 101’s assets can be grouped into the following five key areas:

  • Property – local and international real estate including development and property management;

  • Financial Services – including corporate bonds, SME credit and wealth management;

  • Emerging Markets – high growth countries with high rates of mobile phone and internet uptake;

  • Media – which provides the Group with considerable buying power to market its portfolio companies; and

  • Ventures – earlier stage and pre-IPO investment opportunities which the Group has limited exposure to yet considers an important part of a balanced overall portfolio.


When you consider the Group holds asset in 10 countries across the variety of sectors mentioned above it would be fair to say that one might be hard-pressed to find a similar level of diversification in other investment products, which is a key component of Mayfair 101’s risk management strategy.



Modelled on some of the best in the business


Mayfair 101 Group Managing Director, James Mawhinney

When we asked Mayfair 101 Group’s Founder and Managing Director James Mawhinney about the resemblance of the Group with these industry giants, he said: “Our management team are firm believers in following the business models of the best rather than reinventing the wheel.


“Virgin Group, Berkshire and Alphabet are among the most successful conglomerates in the world. They operate lean teams that enable them to deploy capital efficiently and have built brand profiles that enable them to obtain a competitive advantage in attracting and capitalising on the best investment opportunities.


“The Mayfair 101 brand is already gaining considerable recognition across a variety of industries and we will continue to diligently build out the group alongside our investors who have helped us activate some remarkable opportunities.”


» Click here to view the full article on Proactive Investors.

» Click here to learn more about Mayfair Platinum.



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This website is published by Online Investments Pty Ltd (t/a ‘Mayfair 101’) (ABN 981 34 785 890, AFSL Auth. Rep. No. 001 274 568 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)). It is provided by way of general information only, is subject to change, and may not be relied upon by any person. Mayfair 101 is an Australia-based provider of investment and corporate advisory services, including funds management, asset management, capital raising, corporate advisory, mergers and acquisitions advisory, and direct investment, either directly or through members of its corporate group. Mayfair 101’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general (not personal) financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair 101 and the members of its corporate group may have a beneficial interest in the financial services and products of that group. Mayfair 101 provides advice in relation to financial products of its corporate group only, and terms, conditions and risks apply in respect of such financial products. Such financial products are not a comprehensive range of all possible investment products, are not bank deposits and (like most investments) may be subject to greater risk of capital loss and negative returns than traditional investment products. Prospective investors are strongly encouraged to seek independent professional legal, financial, accounting, taxation and valuation advice before deciding whether they consider any financial products to be suitable for them, and to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. The financial products offered by Mayfair 101 and its corporate group are available to wholesale clients resident in Australia only. Mayfair 101 does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia. Mayfair 101 and the members of its corporate group are not deposit-taking institutions in Australia or elsewhere and are not authorised to conduct banking activities under the Banking Act 1959 (Cth).

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