• Mayfair 101

How Mayfair 101 Uses Diversification in its Investment Strategy

Updated: Apr 8, 2020

Investor Strategy News. 16 February 2020.

James Mawhinney, founded Mayfair 101, a privately backed investment group in 2009, has recently diversified his funds into the ‘real’ space, focusing on Queensland tourism and related property ventures.

The Group has invested heavily into development sites and residential properties at nearby Mission Beach. Mayfair 101 has about 250 properties under contract with more than 100 already settled there.

Mawhinney has been looking to diversify not only the firm’s investment strategy base, which started in the technology and fixed income areas, but also the investor base to include high-net-worth individuals, other family offices and small institutions.

Mayfair 101 Group Managing Director, James Mawhinney

He describes the investment firm as a “cross between the Virgin Group and Berkshire Hathaway in its philosophy”. This means it aims to be both opportunistic and tactical as well as strategic in terms of its direction, and with a tendency towards control over the underlying investments.

Mayfair 101 has bought all the freehold land on Dunk and leased the famous ‘Spit’ for 30 years. The rest of the island is national parkland. “We bought at the bottom of the market and aim to capitalise on that while making the island a fabulous tourist destination again,” he says.

In terms of its new investment funds, such in the technology and fixed income markets, Mayfair 101 tends to co-invest and absorb the first loss, if necessary, on its balance sheet. “We are still involved in the technology area which we know well,” Mawhinney says. “But more recently have invested in emerging markets too, such as India, which are an important part of having a diversified portfolio.”

The firm offers investors a wealth management platform with administration for SMSFs, high-net-worths and smaller institutions. According to Mayfair 101’s consultant, Patrick Liddy from MSI Group, the platform will be using a major third-party custodian and able to invest and settle in more than 100 markets.

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This website is published by Online Investments Pty Ltd (t/a ‘Mayfair 101’) (ABN 981 34 785 890, AFSL Auth. Rep. No. 001 274 568 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)). It is provided by way of general information only, is subject to change, and may not be relied upon by any person. Mayfair 101 is an Australia-based provider of investment and corporate advisory services, including funds management, asset management, capital raising, corporate advisory, mergers and acquisitions advisory, and direct investment, either directly or through members of its corporate group. Mayfair 101’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general (not personal) financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair 101 and the members of its corporate group may have a beneficial interest in the financial services and products of that group. Mayfair 101 provides advice in relation to financial products of its corporate group only, and terms, conditions and risks apply in respect of such financial products. Such financial products are not a comprehensive range of all possible investment products, are not bank deposits and (like most investments) may be subject to greater risk of capital loss and negative returns than traditional investment products. Prospective investors are strongly encouraged to seek independent professional legal, financial, accounting, taxation and valuation advice before deciding whether they consider any financial products to be suitable for them, and to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. The financial products offered by Mayfair 101 and its corporate group are available to wholesale clients resident in Australia only. Mayfair 101 does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia. Mayfair 101 and the members of its corporate group are not deposit-taking institutions in Australia or elsewhere and are not authorised to conduct banking activities under the Banking Act 1959 (Cth).

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