• Mayfair 101

How the Mayfair 101 Group is Creating Jobs and Building Confidence in a Disaster-stricken Town

Updated: Jun 28, 2020

Source: Proactive Investors, 16 February 2020

The Mission Beach region was badly impacted by cyclone Yasi in 2011. Since then the town has seen a significant increase in unemployment, businesses shutting down and evidence of the damage remains nearly a decade later.

In early 2019, Mayfair 101 identified the location as a significantly undervalued region that was once the jewel in the crown of Far North Queensland, which presented an opportunity to restore value rather than create value from scratch.

Since its purchase of Dunk Island and over 240 properties on mainland Mission Beach, the Mayfair 101 Group has embarked on a 10-15 year plan to turn the region into Australia’s tourism mecca, which is estimated to create over 10,000 jobs in Far North Queensland.

The social benefits of a project such as this are many – increased employment (both direct and indirect), economic growth for the town resulting from renewed visitor interest, emergence of new business opportunities for professionals and improved community sentiment.

Mayfair 101’s property development division, Mayfair Iconic Properties, has given consideration into using environmentally friendly processes and materials in the development plans.

They have already undertaken environmental studies to map the habitats of native animals, such as the cassowary, and have engaged with consultants that specialise in building sustainable structures both to minimise the carbon footprint but also withstand adverse weather conditions.

The group’s Managing Director James Mawhinney considers the social impact benefit of its investment in Mission Beach to be considerable. “The scale of our investment has already provided a significant boost to the local economy creating a win-win for locals, our investors, and the Mayfair 101 Group.

“We are fortunate to be in a position where we have access to significant amounts of capital and we always want to put this to use where it can create positive outcomes for all.”

» Click here to view the full article on Proactive Investors.

Send us a message
Subscribe to our newsletter

Connect with us

  • LinkedIn - White Circle
  • YouTube - White Circle


This website is published by Online Investments Pty Ltd (t/a ‘Mayfair 101’) (ABN 981 34 785 890, AFSL Auth. Rep. No. 001 274 568 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)). It is provided by way of general information only, is subject to change, and may not be relied upon by any person. Mayfair 101 is an Australia-based provider of investment and corporate advisory services, including funds management, asset management, capital raising, corporate advisory, mergers and acquisitions advisory, and direct investment, either directly or through members of its corporate group. Mayfair 101’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general (not personal) financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair 101 and the members of its corporate group may have a beneficial interest in the financial services and products of that group. Mayfair 101 provides advice in relation to financial products of its corporate group only, and terms, conditions and risks apply in respect of such financial products. Such financial products are not a comprehensive range of all possible investment products, are not bank deposits and (like most investments) may be subject to greater risk of capital loss and negative returns than traditional investment products. Prospective investors are strongly encouraged to seek independent professional legal, financial, accounting, taxation and valuation advice before deciding whether they consider any financial products to be suitable for them, and to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. The financial products offered by Mayfair 101 and its corporate group are available to wholesale clients resident in Australia only. Mayfair 101 does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia. Mayfair 101 and the members of its corporate group are not deposit-taking institutions in Australia or elsewhere and are not authorised to conduct banking activities under the Banking Act 1959 (Cth).

© 2020 Mayfair 101. All rights reserved.