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Democratising the Superyachting Industry

Initiatives > Democratising the Superyachting Industry

Initiative

Mayfair Yachts

Why this opportunity matters

The superyachting industry is fragmented, inefficient, and currently only accessible to the ultra-wealthy. 

 

Luxury, multi-million dollar yachts of 40m and above are used for an average of just 4 weeks by owners, take an average of over 2 years to sell, and remain accessible only in one location, making superyachting out of reach for most yachting enthusiasts.

Mayfair Yachts is democratising the superyachting industry by assembling a fleet of 30 superyachts of 40m+, and making these available via an exclusive member-only program.

A similar model has been successfully implemented by Warren Buffet's aviation company, NetJets, which now holds a fleet of over 700 private jets and services over 1,000 customers.

The superyachting industry and its many participants, suppliers, and want-to-be participants, will benefit from a sensible, cost-effective model that has customer experience at its heart.

Note: the Mayfair Yachts team is working with Mayfair Iconic Properties to evaluate the establishment of a hospitality training centre at Mission Beach, Queensland as Australia's superyachting laws have recently been made more favourable.

Social benefits

  • Industry growth - greater participation in an otherwise small industry

  • Environmental - a focus on environmentally sustainable yachting

  • Employment - job growth driven by higher utilisation

  • Social - enjoyment of unique yachting experiences for more people

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This website is published by Online Investments Pty Ltd (t/a ‘Mayfair 101’) (ABN 981 34 785 890, AFSL Auth. Rep. No. 001 274 568 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)). It is provided by way of general information only, is subject to change, and may not be relied upon by any person. Mayfair 101 is an Australia-based provider of investment and corporate advisory services, including funds management, asset management, capital raising, corporate advisory, mergers and acquisitions advisory, and direct investment, either directly or through members of its corporate group. Mayfair 101’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general (not personal) financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair 101 and the members of its corporate group may have a beneficial interest in the financial services and products of that group. Mayfair 101 provides advice in relation to financial products of its corporate group only, and terms, conditions and risks apply in respect of such financial products. Such financial products are not a comprehensive range of all possible investment products, are not bank deposits and (like most investments) may be subject to greater risk of capital loss and negative returns than traditional investment products. Prospective investors are strongly encouraged to seek independent professional legal, financial, accounting, taxation and valuation advice before deciding whether they consider any financial products to be suitable for them, and to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. The financial products offered by Mayfair 101 and its corporate group are available to wholesale clients resident in Australia only. Mayfair 101 does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia. Mayfair 101 and the members of its corporate group are not deposit-taking institutions in Australia or elsewhere and are not authorised to conduct banking activities under the Banking Act 1959 (Cth).

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