Democratising the Superyachting Industry
Initiatives > Democratising the Superyachting Industry
Why this opportunity matters
The superyachting industry is fragmented, inefficient, and currently only accessible to the ultra-wealthy.
Luxury, multi-million dollar yachts of 40m and above are used for an average of just 4 weeks by owners, take an average of over 2 years to sell, and remain accessible only in one location, making superyachting out of reach for most yachting enthusiasts.
Mayfair Yachts is democratising the superyachting industry by assembling a fleet of 30 superyachts of 40m+, and making these available via an exclusive member-only program.
A similar model has been successfully implemented by Warren Buffet's aviation company, NetJets, which now holds a fleet of over 700 private jets and services over 1,000 customers.
The superyachting industry and its many participants, suppliers, and want-to-be participants, will benefit from a sensible, cost-effective model that has customer experience at its heart.
Note: the Mayfair Yachts team is working with Mayfair Iconic Properties to evaluate the establishment of a hospitality training centre at Mission Beach, Queensland as Australia's superyachting laws have recently been made more favourable.
Industry growth - greater participation in an otherwise small industry
Environmental - a focus on environmentally sustainable yachting
Employment - job growth driven by higher utilisation
Social - enjoyment of unique yachting experiences for more people