Investment Strategy | Mayfair 101



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Investment Strategy

Mayfair 101 operates a private equity investment model. It selectively provides funding and group resources to companies that fits within its investment criteria. We set out below a guide as to the investment strategy of Mayfair 101 and its subsidiaries.

Investment criteria

Mayfair 101 operates an investment banking-style investment model and selectively provides funding and group resources to companies that fits within its investment criteria.  

Geographic spread

Geographic diversification is an important component of a responsible investment strategy. This ensures that any exposure to political risk and currency volatility are  Is kept at a minimum.


Investing in emerging markets (in addition to developed nations) is a key component of the group's investment strategy. Countries that are experiencing high levels of GDP, population growth and advancements in their banking and financial services industries provide unique growth opportunities. .   Mayfair   101   engages   with reputable transaction-based service providers experienced in operating in emerging markets to enable the group to carry out this component of its investment strategy.


Mayfair 101 currently has investments across 10 countries, allowing the group to enjoy a balanced portfolio with geographic diversification that can otherwise be hard to find in local or more geographically restricted investment products.

Sector diversification​

Mayfair 101 consider   that the group's investments in financial technology ('fintech') assets provides the greatest leverage and the most far- reaching contributions toward societal development.

Wholesale credit providers

Wholesale credit providers represent a leveraged opportunity for Mayfair 101 to deploy funds at scale. In particular, the Group favours those credit providers with a technological advantage to make credit based assessments of borrowers.


Mayfair 101 provide funding solutions to wholesale credit  providers with


  • Forecast demand of $50m+ per year in credit;

  • Proven lending models with minimal delinquency rates;

  • Use of data analytics and artificial intelligence for credit analysis Adequate security measures; and

  • Demonstrable ability to grow shareholder value.

Established companies

Mayfair 101 provides funding solutions for established companies of up to $30 million on a convertible note basis. Funds are released in tranches upon achieving pre-agreed milestones.


Investee companies will typically have the following features:

  • 5+ years trading history;

  • Path to IPO or listing within 24 months Path to trade sale within 3-5 years; Strong management team; Opportunity to expand internationally;

  • Seeking transaction support for merger & acquisition activities;

  • Seeking finance from a non-bank investment partner to support growth initiatives; and

  • Ability to provide adequate security for the investment.

Early stage companies

Mayfair 101 provides funding solutions to early stage companies of up to $5 million on a convertible note basis. Funds are  released in tranches upon achieving pre-agreed milestones.


Investee companies will typically have the following features:

2+ person management team with demonstrable successful business history in the chosen sector;

  • Demonstrable history of raising capital (either in current or previous company(s));

  • Clearly identifiable niche opportunity;

  • Complimentary to other Mayfair 101 portfolio companies; and

  • Agreeable to repaying Mayfair 101's investment (convertible note) from subsequent funding rounds or cash flow from operations

  • Ability to provide adequate security for the investment.

Complementary assets

Mayfair 101 consistently seeks value growth through the pairing of complementary assets within a portfolio. Our investment banking- style ecosystem gives the group with the ability to identify partnership opportunities between portfolio companies in addition to the knowledge-sharing advantages of a group structure.

"A balance of asset classes, geographic diversification, and an emphasis on growth"
“The team at Mayfair 101 is professional and forward thinking when it comes to making strategic investments. I was most impressed with their thorough and methodical due diligence process which ensures that they identify and make quality investments in scalable businesses with higher ROIs, thus enabling investors to earn a strong, consistent return on their money. I would gladly recommend Mayfair 101. ” 
- William Wong, Liven (Founder & CEO)

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This website is published by Online Investments Pty Ltd (t/a ‘Mayfair 101’) (ABN 981 34 785 890, AFSL Auth. Rep. No. 001 274 568 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)). It is provided by way of general information only, is subject to change, and may not be relied upon by any person. Mayfair 101 is an Australia-based provider of investment and corporate advisory services, including funds management, asset management, capital raising, corporate advisory, mergers and acquisitions advisory, and direct investment, either directly or through members of its corporate group. Mayfair 101’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general (not personal) financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair 101 and the members of its corporate group may have a beneficial interest in the financial services and products of that group. Mayfair 101 provides advice in relation to financial products of its corporate group only, and terms, conditions and risks apply in respect of such financial products. Such financial products are not a comprehensive range of all possible investment products, are not bank deposits and (like most investments) may be subject to greater risk of capital loss and negative returns than traditional investment products. Prospective investors are strongly encouraged to seek independent professional legal, financial, accounting, taxation and valuation advice before deciding whether they consider any financial products to be suitable for them, and to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. The financial products offered by Mayfair 101 and its corporate group are available to wholesale clients resident in Australia only. Mayfair 101 does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia. Mayfair 101 and the members of its corporate group are not deposit-taking institutions in Australia or elsewhere and are not authorised to conduct banking activities under the Banking Act 1959 (Cth).

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