Helping Australian Investors Activate Idle Money | Mayfair 101

Initiatives > Helping Australian investors Activate Idle Money


Mayfair Platinum

Why this opportunity matters

Over A$800b is invested in term deposits in Australian banks, with the average term deposit paying 1.90% per annum* and customers with $100,000+ being put through to call centres despite their significant value to banks. Many Australian banks generate significant profits by using their customer's deposits to generate returns, yet the returns for deposit-holders are now almost negligble due to low interest rates.

Mayfair 101 considers there to be a glaring opportunity to provide better rates, better service, and an effective underlying investment strategy with non-bank investment products. Our many customers have told us of their frustrations with banks which has helped shape what we do. 


In March 2017 we launched the IPO Wealth Fund, and more recently we launched our investor-facing brand, Mayfair Platinum, attracting over A$250 million of investment in less than 3 years.

This opportunity matters because Australian investors deserve more choice.  They deserve better returns, and particularly investors of $100,000+ deserve a customer-centric approach.  Mayfair 101 believes a better balance can be struck between those providing money to financial institutions (i.e. deposit-holders) and the returns paid on their money.

Note: We are proud of the fact that Mayfair 101 and Mayfair Platinum is not a bank, does not offer deposit products, and is not covered by the Financial Claims Scheme.  As an unlisted, family-owned private company we are not driven by shareholder demands, but by activating opportunities that matter for the benefit for our investors.



Social benefits

  • Choice - we believe in providing customers with more options

  • Treatment - we believe in personalised service

  • Financial - customers have the opportunity to earn higher rates 

  • Lifestyle - many of our customers are enjoying a better lifestyle

  • Investment - funding in Mayfair Platinum's projects helps us invest in more opportunities that matter


Latest updates

Send us a message

Connect with us

  • LinkedIn - White Circle
  • YouTube - White Circle
Subscribe to our newsletter


This website is published by Online Investments Pty Ltd (t/a ‘Mayfair 101’) (ABN 981 34 785 890, AFSL Auth. Rep. No. 001 274 568 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)). It is provided by way of general information only, is subject to change, and may not be relied upon by any person. Mayfair 101 is an Australia-based provider of investment and corporate advisory services, including funds management, asset management, capital raising, corporate advisory, mergers and acquisitions advisory, and direct investment, either directly or through members of its corporate group. Mayfair 101’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general (not personal) financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair 101 and the members of its corporate group may have a beneficial interest in the financial services and products of that group. Mayfair 101 provides advice in relation to financial products of its corporate group only, and terms, conditions and risks apply in respect of such financial products. Such financial products are not a comprehensive range of all possible investment products, are not bank deposits and (like most investments) may be subject to greater risk of capital loss and negative returns than traditional investment products. Prospective investors are strongly encouraged to seek independent professional legal, financial, accounting, taxation and valuation advice before deciding whether they consider any financial products to be suitable for them, and to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. The financial products offered by Mayfair 101 and its corporate group are available to wholesale clients resident in Australia only. Mayfair 101 does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia. Mayfair 101 and the members of its corporate group are not deposit-taking institutions in Australia or elsewhere and are not authorised to conduct banking activities under the Banking Act 1959 (Cth).

© 2020 Mayfair 101. All rights reserved.