About Mayfair > Overview
"Mayfair 101 activates opportunities
Mayfair 101's mission is to activate remarkable opportunities that have a strong social component and leverage the group's resources to create win-win outcomes.
A family-owned and operated investment group
Mayfair 101 is the family office of the Mawhinney family. It was founded by James Mawhinney in 2009 and scaled up in recent years by accepting co-investment via Mayfair 101 brands including Mayfair Platinum and IPO Wealth.
We are a passionate team that thrives on identifying, initiating and nurturing remarkable investment opportunities in a mindful and diligent way.
Mayfair 101 places a strong focus on "activating opportunities that matter", meaning we are committed to delivering socially responsible outcomes at scale via Mayfair's brands.